Choosing the right kinds of custom labels is an important factor in order to increase your sales, especially if you are launching a new product. Often, it has been observed that even if the products are good and you are offering you quality, you would not be able to make appropriate sales because the custom labels are not very good. Actually, these labels will play a very important role in decision making.
Whether your customers will buy your products or not, will largely depend on how you choose the custom labels. Having an appealing label is therefore a determining factor that influences sales. Customers are bound to get attracted towards the products having colorful and appealing labels. So, how should you choose these custom labels?
The one that looks distinct
Always choose the custom labels that appear to be distinct and diverse. Your products should stand out from the crowd and for that it is important to have the custom labels that are distinct. The customers will get magnetized to the products with labels that are different from others.
Give important information without creating a mess
It is very important to choose the custom labels that can offer a lot of information to your customers without creating a mess. Usually, all products have information regarding the ingredients and nutritional value of the products (in case of eatables). Certain recommendations or “how to use” are also mentioned in the custom labels.
Choose the right shape
It is important that before choosing the custom labels, you should decide on the right shape of the labels. It is important that you should find out which shape would be best suited as per your products’ design. You may have a lot of options here and you can choose the best suited shape. These shapes can be circle, oval, tamperproof or butt cut.
Choose the right base material
You need to also make the right choice regarding the base material. While choosing the custom labels, it is important to choose the right kind of base material. These can be direct thermal, vinyl, matte, glossy, polyesters, foils, kraft, piggyback, direct thermal and a lot more.
Choose the right color
Also, you should choose the appropriate color of your custom labels. It should sink in with the entire color theme of the company. For example, Pepsi has the blue color theme and Coke has red color theme. You should always choose the right colors for your custom labels as per the right theme.