When people go to buy a bottle of beer, the first thing that they are going to notice is the label. If you have a brewery or otherwise manufacture your own beer, it’s always a good idea to utilize the right marketing tactics to attract your audience and make them more likely to purchase your product. That is why so much thought and effort needs to go into creating the perfect label. The perfect label will make your customers want to drink your beer and continue to purchase your product. However, it’s perfectly normal to run into a creative funk, which is why we have compiled a list of the top 20 most brilliant beer label designs to give budding breweries some inspiration on how to design their labels.
- A Deal With the Devil- Anchorage Brewing Company
This unique design is one that will surely inspire many breweries. The company here chose a 16-ounce aluminum can dipped upside-down in black wax for their beer, which is surely one of the most spectacular designs we’ve ever seen. The label itself features stunning art that truly captured the essence of the brand. In short, it’s always a good idea to make sure that you choose a label that captures your brand vision and purpose, even if it’s something hand-drawn. Even if you don’t think it will work out, still give it a shot.
2. Upcountry – Outer Range Brewing Co.
Have your beer can label tell a story. That’s exactly what the Outer Range Brewing Co. labels did. This company is located right outside of Denver, Colorado, so it utilizes scenery from the surrounding landscapes to create stunning labels that provide customers with the best vibes.
3. We Are America – Good Word Brewing
Make your beer labels correspond to current events. What’s something critical taking place in your country or hometown right now? Many companies choose to release special-edition labels depending on what is taking place at the moment, which is exactly what Good Word Brewing did during the recent presidential elections in the United States.
4. Cowboy Poet – Archetype Brewing
Come up with a brand slogan that tells the story of your company and its mission, as seen here on the labels used by Archetype Brewing. The label features a haiku that tells of life in the West. Get creative and think of a slogan or quote that captures the essence of your brand- something that will enable your customers to remember who you are.
5. Gravity Hammer- Modern Times Beer
Get colorful and creative with your labels! There’s no limit to what you can do. You can make your labels stand out, just like these beer can labels from Modern Times Beer, which take modern art to a new level. The labels correspond to the different flavors that burst with every sip of the beer.